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Mission, Vision,
Values, and Goals
GRAIN FARMERS OF ONTARIO
MISSION
Our mission is to develop and
promote an innovative and
successful business
environment which will allow
our farmer-members the
opportunity for profitable
growth.
VISION
Our vision is to drive the
Ontario grain industry to
become a global leader.
CORE VALUES
We are committed to:
• our farmer-members
We believe in working together to deliver
excellent services that create real value for
our farmer-members.
• our people
We believe in providing an environment where
people are respected, passionate about their
work, and able to reach their full potential.
• our results
We believe in having a winning attitude that
drives the achievement of our goals efficiently
and effectively.
• our innovation
We believe in innovation and having a flexible
and adaptive approach.
• our honesty and integrity
We believe in leading by example, demonstrating
ethics, trust, transparency, and teamwork in all
we do.
STRATEGIC GOALS
We are committed to:
•
achieve steady growth by expanding existing and
premiummarkets for productionandencouraging
new uses for Ontario grain while ensuring a
strong focus on potential risks to domestic and
export markets.
•
target our research and innovation on
requirements that will enhance our farmer-
members’ returns.
•
provide the means for our farmer-members to
be economically sustainable whilemeeting their
commitment to the environment and society.
•
represent our farmer-members interests in a
committed,efficient,andcosteffectivemanner.
•
partnerwithgovernment or private sector or both
on a strategy for farm programs that promote
bankability, predictability, and competitiveness.
•
be the preferred contact point with our farmer-
membersfortheirbusinessinformationneedsand
be the preferred information source to the public.
Barley
•
158,900 tonnes
•
115,000 acres
•
975 farmer-members
Corn
•
8.8 million tonnes
•
2,055,000 acres
•
20,128 farmer-members
Oats
•
154,200 tonnes
•
130,000 acres
•
787 farmer-members
Soybeans
•
6.0 million tonnes
•
2,900,000 acres
•
25,129 farmer-members
Wheat
•
1.3 million tonnes
•
630,000 acres
•
16,338 farmer-members
CROP REPRESENTATION